To all “consultants” propagating the myth of “digital natives:” wonder how will you get out of your bs-ing about the youth being “native” in digital world once you read this:
Age no longer dictates a consumer’s willingness or ability to use media technology or services. In fact, all generations – Millennials (75 percent), Gen Xers (74 percent) and Boomers (66 percent) – recognize the role entertainment technologies play in helping them keep their lives in order, which helps explain why Millennials (80 percent), Gen Xers (78 percent) and Boomers (78 percent) are equally likely to desire to be constantly connected.
StrategyOne people are nice to say no longer, presumably to provide an exit strategy to those “consultants” who espoused the “natives” myth. There was never such a thing – it was just a myth.
Ladies and gentlemen consultants, time to find the next new new thing to bs people about.
